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Rating: 10 star
Date: 29/11/2025
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belledil Feedback Comment: Awesome Tutor always ready to help and great work! Always choose him!
Project Details
Project Status: completed
This work has been completed by:
tectutorz Total payment made for this project was: $ 20.00
Project Summary: Scenario: Kelly Mattison a Computer Science college graduate and Li Huang an Interior Design college graduate began Green Life Furniture together eleven years ago selling customized office furniture to businesses. Today owners Kelly Mattison and Li Huang are excited about introducing a new home-use office furniture product line. They want to complete their marketing plan but as their advisor you pointed out that they jumped ahead skipping an important step: understanding the target market. As the proposed home-use office furniture product line is a consumer product it will have a very different target market than their traditional office furniture. They quickly agree that they need more information to ensure the new market will be profitable. They need market data to determine who would be the right target market for a line of sustainably sourced home-use office furniture and to decide what features and benefits best fit that market. Kelly and Li aren’t sure how to gather this market research but you do. You believe using a customer data vendor specializing in B2C data collection will provide efficient results. However these vendors can be expensive so getting the correct information from the results will be critical. ​Green Life Furniture Company ​Current Product Line of Office Furniture ​Proposed Product Line of Home-Use Office Furniture ​Target Market ​Businesses with 15-50 office employees located in the USA and Canada Missing ​Market Access Sold on Green Life’s website shipped directly to business customer Sold through retailers both big box and home furniture stores ​Design Simplistic and elegant designs sustainably sourced materials Compact high durability sustainably sourced materials ​Customization The customer selects custom features approving visual rendition of the design before ordering. Limited product configurations offered standardized design options ​Product Reputation High quality Eco-focus Convenient and home-use-friendly ​Pricing Strategy Value-based pricing Competitive pricing ​Promotion Mix Trained inside sales specialists with superior customer service focus on elite print and digital publications to emphasize high-end product features Piggyback on future retailers’ marketing plans co-op marketing events with established retailers kick-backs to furniture store retail staff ​Manufacturer Location 60% Taiwan 40% Bozeman MT 100% Taiwan Instructions: As Green Life’s business advisor you will create a presentation for the two owners and their newest investor. It’s important to ‘wow’ all of them to convince them to invest in data collection. Your presentation should include: Introduction Summarize Green Life Furnitures current product line and why/how they have been successful. Overview of the new product line being developed for home-use office furniture Explain the key differences between the proposed and the existing product line in terms of the 4 Ps. Explain what specific positive outcomes for the new product line can be achieved using market research about the target market (e.g. increased sales market position). Explain what a B2C Data Vendor is Describe how customer data vendors provide information that would be reliable and useful for Green Life Furniture. Describe the advantages of using a B2C data vendor compared to Green Life collecting their own data. Compare and contrast two specific vendors (e.g. Resonate Acxiom Epsilon Stirista) Explore the similarities and differences of the vendors. Identify which vendor your suggested partner is and why. Closing and Takeaway Include your Call to Action (e.g. Move forward with a B2C data vendor and start data collection to establish and understand the target market of home-use office furniture). Submission Requirements: Complete a Presentation using PowerPoint Canva or similar software that follows the instructions above. Each slide is concise and contains a visual element (e.g. diagram image SmartArt chart etc.) Each slide utilizes notes (or speaker notes) to capture what the speaker would say while the slide is displayed to the audience. Be sure to cite your sources in-text and on a final reference slide following APA format.
